SDR outsourcing is a growing trend, due to the increasing challenges that come with building an internal sales development team.
For B2B companies, having a dedicated SDR team to qualify leads and set sales appointments is essential for a strong sales pipeline.
In many cases, B2B SaaS companies see significant pipeline growth within the first few months of using an outsourced solution, as opposed to building it internally.
Let’s take a closer look at some of the factors that are leading companies to outsource sales development:
- Costs of an internal SDR team
High turnover:
Given the high likelihood of SDR burnout, it’s not surprising that turnover rates for the role reached an average of 39% in 2018, according to a report by The Bridge Group. And if you’re a high-growth company, this rate tends to be even higher. With nearly two-thirds of turnover made up of involuntary terminations, companies have started looking to outsource this position to organizations that specialize in hiring and retaining for this role.
Department expenses:
The costs of hiring, training, and managing an SDR team aren’t the only concerns impacting the bottom line. As with most roles, one can expect the actual cost of an employee to be 1.25 to nearly 1.5 times their salary.
