How I Generated $1M in Pipeline Revenue and 50 Sales Calls in 7 Days with No Ad Spend – Full Throttle Falato Leads

How I Generated $1M in Pipeline Revenue and 50 Sales Calls in 7 Days with No Ad Spend

This strategy will transform your business in just 1 Week!

Lead generation is critical for a profitable business.

. . . but so many coaches, consultants, and agency owners are doing this wrong. And by wrong, I mean they’re living in lead generation hell:

Riding the feast or famine roller coaster. Pouring money into ads (but not seeing a return). Begging the copy gods to help make their DMs sound less spammy.

PSA from your friendly neighborhood client acquisition agency owner: lead generation doesn’t have to be that way.

I’m going to walk you through the simple, predictable, step-by-step process my team used to generate $1M in pipeline revenue and 50 calls in the past 7 days without any ad spend (and yes, it really was a grand total of $0.00 on ads) –

. . . but before we dive in, I do want to be transparent about one thing: $1M is pipeline revenue, NOT actual revenue. However, based on historical averages, my team is expecting to convert between 20–25% of these into actual cash collected.  I am averaging $60,000 to $80,000 a month.

You might be wondering why I began this article by discussing pipeline revenue.

The truth is, I wanted to grab your attention and entice you to read on. But more importantly, I believe that a consistently full pipeline is necessary for steady lead generation and revenue.

This is something that my team and I have prioritized in our business and that of our clients.

I believe that a consistently full pipeline is necessary for steady lead generation and revenue.

Here’s how it worked:

Step 1: We used LinkedIn Sales Navigator & an Email Platforms like ZoomInfo to identify our ideal prospects LinkedIn is an amazing platform with over 850 million annual users — professionals, business owners, and more. We leveraged Sales Navigator to build a list of prospects to reach out to by pinpointing exactly who we wanted to work with using filters like location, job title, company size, etc.

Step 2: We used automations to begin conversations on LinkedIn and Emails.

My philosophy is automation is about leveraging technology to start conversations organically, genuinely connect, and learn about each prospect we contact. As prospects engage in the conversation, we then respond manually to try to understand their problems and see if we can help them.

So, here’s the conversation framework we used:

Message 1: Start the conversation & create a “social context.”

We gathered information from the prospect’s profile and brought it up somewhere in the first message. Why? This showed we actually cared and were interested in the prospect as an individual.

(Pro tip — as humans, nearly all of us light up when people notice things about us or ask us questions about ourselves.)

Message 2: Understand the context and find inefficiencies.

We asked 2–3 Problem-Awareness questions to determine the following:

– What exactly did the prospect do in their business? (to see if they were a good fit for our lead generation service).

– How were they currently finding clients & what were the challenges/problems, if any, with their current strategies?

– If they needed help with solving their problem and what their desired results were.

Message 3: Position our unique angle to solve their problem and get results.

We created curiosity and intrigue by stating our offer/value proposition tailored to the prospect’s specific needs they already shared.

Message 4: Propose a call with a reason why, then gather contact info.

We asked to jump on a “quick 30-minute chat” to walk the prospect through how our process/offer works. Then, we send our calendy or ask them for theirs. As an aside — because we have this set framework, our team is able to do this not only for us but for our clients as well. This is part of the power of having simple, repeatable steps in your lead generation process; you can outsource it to someone else.

Step 3: We automatically tracked all of the conversations happening on LinkedIn and Email in real-time with real time integrations with most CRMS like Hubspot and SalesForce.

The cherry on top; this is where everything came together so nothing fell through the cracks. At a glance, we can see where all our prospects are in the sales call funnel. (Plus, it’s just plain awesome for anyone like me who appreciates good visuals to capture information.)

Then it’s rinse and repeat, over and over and over.

Business unfortunately isn’t generated out of thin air, but building your pipeline doesn’t have to be a miserable experience. In fact, the peace of mind that comes from waking up each day knowing exactly where your clients are coming from. . . well, as someone who lives that every day now, I can tell you it feels amazing.

I would be happy to schedule a call with you to learn more about your top of funnel needs.  Here is my calendy and my deck, thanks!

Best Wishes-

Michael Falato


Founder/CEO of Full Throttle Falato Leads

“Proud US Air Force Veteran“